Question 1

How do you choose the 5,000 households that receive my campaign?

Accepted Answer

Campaigns are built around defined local territories and selected postal carrier routes using available geographic and household-level market characteristics. The goal is to place your offer into 5,000 carefully selected local households that fit the market you want to reach.

Question 2

Why should I pay for review management when I already manage my own reviews?

Accepted Answer

Responding to reviews is different from having a reputation system. Review management creates a consistent process for requesting customer feedback, monitoring reputation, responding appropriately, and building the body of social proof prospects see when evaluating your business. Carpenters Circle founder Keith Powell previously managed a hospitality property whose TripAdvisor rating increased from 3.5 to 4.8 and earned a TripAdvisor Travelers' Choice Award. As reputation strengthened, demand and occupancy increased, creating greater pricing power.

Question 3

Am I guaranteed to receive calls or new customers?

Accepted Answer

No. The program guarantees the agreed distribution, not consumer response. Response depends on the market, offer, timing, and customer choice. Campaign performance is tracked so offers and messaging can be refined between drops.

Question 4

What does one business per category mean?

Accepted Answer

Within a defined campaign territory, only one participating business from a given category is accepted. For example, if one roofing company holds the roofing category, another roofing company will not appear in the same program while that category remains active.

Question 5

Can we change my offer between mailings?

Accepted Answer

Yes. Offers, headlines, calls to action, and campaign landing-page messaging can be refined between drops based on seasonality, campaign strategy, and response data.

Question 6

How will I know whether the campaigns are working?

Accepted Answer

Campaign infrastructure includes a dedicated tracking phone number, trackable QR code, and campaign landing page so response signals can be measured and reviewed.

Question 7

What exactly does $449 per month include?

Accepted Answer

The program includes five direct-mail campaigns per year reaching 5,000 households per drop, review and reputation management, campaign creative and offer development, a dedicated tracking number, trackable QR code, campaign landing page, offer updates between drops, reporting, and category exclusivity within the campaign territory.

Carpenters Circle Marketing

Helping Local Businesses Become
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